Book your free Strategic Team Discovery Call - 1:1 - with Karin van Zuilen
Book your free Team Discovery Call - 1:1 - with Karin van Zuilen
The real reason your team’s execution slows down - and what changes it
In 25 minutes, you will see exactly what is blocking ownership — and what to fix first.
In 25 minutes, you will see exactly what is blocking ownership — and what to fix first.
Trusted by leadership teams at Novartis, Orkla, ABN AMRO, FrieslandCampina, VSM & many others
across Europe and Asia.
Trusted by leadership teams at Novartis, Orkla, ABN AMRO, FrieslandCampina, VSM & many others
across Europe and Asia.
Let's talk about your team.
25 minutes. Personal. No obligation.
In this 25-minute Team Discovery Call, you will:
Uncover what is really holding your team back
See why topics keep coming back instead of being handled
Leave with one practical next step you can apply immediately
Focused. Personal. Straight to the point.
Let's talk about your team.
25 minutes. Personal. No obligation.
In this 25-minute Team Discovery Call, you will:
Uncover what is really holding your team back
See why topics keep coming back instead of being handled
Leave with one practical next step you can apply immediately
Focused. Personal. Straight to the point.
Let's talk about your team.
25 minutes. Personal. No obligation.
Meet Karin van Zuilen
FOUNDER OF SENZ | STRATEGIST & TRANSFORMATION EXPERT | FORMER GLOBAL PHARMA EXECUTIVE | PHARMACIST BY TRAINING
Hi, I’m Karin.
I’m Dutch, have lived in Kuala Lumpur since 2013, founded Senz in 2008, and have worked with MTs and leadership teams in the Netherlands, Germany, and across Asia.
n campaigns.
Different companies.
Different cultures.
And honestly? They struggle with remarkably similar things.
I know this world well, because I have been there too.
For over 20 years, I worked as a global marketing director in pharma.
Big teams. Big strategies. Distributors. Affiliates.
And the same question kept coming back:
How do you get people to not just follow the strategy…but actually take ownership of it?
Because we made great plans.
And then sales did their own thing.
R&D had another view.
Distributors ran their own campaigns.
Sounds familiar? 😉
That curiosity pushed me to go deeper.
Alongside my corporate career, I trained in psychology - to really understand what drives people, decisions, and behavior under pressure.
Today, that is the combination I bring to leadership teams.
During this Team Discovery call, we will look at what is really holding your team back, and what to address first.
And yes — you are very welcome to just explore. 😉
Seen in action with MTs and leadership teams
Seen in action with MTs and leadership teams
Workshop facilitator and interactive speaker — working with leadership teams across Europe and Asia, in collaboration with MDBC, ICDM, and trusted partners
Workshop facilitator and interactive speaker — working with leadership teams across Europe and Asia, in collaboration with MDBC, ICDM, and trusted partners
The four essentials of change - working with leaders - MDBC
Working with leadership teams - Senz Strategic Deep Dive
With Orkla MT — after completing successful transformation program
Turning strategy into shared responsibility - in cooperation with ICDM
Trusted by teams across Europe & Asia
This team is now unstoppable
From siloed strengths to a powerful, united team. Karin unlocked our inner drive and alignment.
Veen Yean Foong
Regional Business Manager
Orkla Group, Malaysia
Tangible transformation, fast
Engagement and teamwork became visible within weeks. Senz made change not just possible, but embraced.
Wolfgang Hunger
CEO Benelux
VSM Natural Medicines, The Netherlands
Our whole
team shifted
From surface-level check-ins to real insight and collaboration. The
Senz Power program changed how we work.
Tim Klappe
Managing Director Asia Pacific
MPS Systems, Malaysia
"From insight to confidence
to visible leadership results"
"Karin catalyzed a completely new development process for me.
I gained clarity about my strengths, blind spots, and what was really expected of me as a leader.
The effect on my team was immediate -communication became clearer, roles smoother, and our momentum grew.
Within a year, I was promoted. This work touches the heart and lifts performance."
Veronica Denti - Strategy Director, Novartis Pharma Switzerland
"From Top-Down
to High-Performing"
“When our team doubled, our old top-down style no longer worked. We wanted to lead together, but weren’t sure how. Working with Karin we discovered our strengths, blind spots, and how to work as one team. She helped us shape our MT structure, clarify strategy, set our growth ambitions, and define our ‘WHY’. Today, we are stronger, more aligned, and more connected than ever. Looking back, I only wish we had started earlier. It feels like a no-brainer.”
Bjorn Kruizenga — General Manager APAC, Orkla Health
"Deep insights that changed
how we worked together"
“Through Karin’s compassion and her unique, practical exercises, my team and I gained deep insight into our core qualities, and the patterns that were holding us back.
What surprised me most was how safe it felt for people to open up. That made real change possible.
We broke free from old habits, understood each other better, and showed up differently as a team.
It wasn’t just inspiring, it was genuinely transformative.”
.Monica de Vente - Director, CIZ Academy
"Clarity, confidence
and real alignment - fast"
“Karin helped us define our unique value and uncover the strengths that truly matter for our team. What impressed me most was how fast clarity came. Each person understood their contribution better.
Collaboration improved immediately because we finally saw how our differences connect instead of conflict.
We moved forward with confidence and a shared sense of purpose.”
Jan van den Tooren - Founder,
Van den Tooren & Hamelink Tax Advisors
Let's talk about your team.
25 minutes. Personal. No obligation.
